Our Story

Soft As Transfers was founded on a simple goal: heat transfers shouldn’t feel like plastic.

As New Zealand’s DTF pioneers with four years of experience, we’ve perfected a premium, matte-finish transfer that is softer, more accurate, and built to last.

Our transfers are more efficient, requiring less heat and time—just 10 seconds at 140°C for the first press and 5 seconds for the send press.

We combine high-end technology with a straightforward Kiwi attitude to deliver the best quality transfers in the world.

If you want a premium finish that feels "bloody good," the choice is Soft As.